SPF and it's Anti-Ageing POWER!

I've always been a lizard as far as sun's concerned... But little did I know the damaging effect that would have on my skin. Once I turned 30 (quite a while ago now!), I started to see the effects and damage the sun worshipping had done, this led me to start wearing SPF daily and not just the added SPF 15 in a moisturiser, no - full on SPF 50 each day, even in Winter!

Skin ageing is caused by external factors like smoking and UV light, as well as internal factors like genetics. All these factors combine to cause biochemical reactions that manifest wrinkles, discolouration, loss of skin tone and other signs we typically associate with aged skin.

Amazingly, these signs start to appear as early as our 20s(!), when production of collagen (which keeps skin firm) and elastin (which keeps skin bouncing back), begins to falter. Cell renewal gradually slows, and skin begins to lose its youthful glow and texture.

(Image taken from the Dermalogica.co.uk website)

Whilst this all may seem a little depressing, it doesn't need to be! There's some simple steps you can take to prevent further damage.

Wear SPF50 daily

It may seem excessive to you, especially when the weather is hardly tropical at the moment. But most of the damage to your face is caused by Ultra Violet light damaging your cells over time (research states around 80%). And even on a grey day, UVA light is getting through - I always remember that UVB is BURNING and UVA is AGEING.

Dermalogica have three brilliant products that are SPF 50, with high broad spectrum UVA and UVB protection: Dynamic Skin Recovery SPF 50 £66.50, Pure Light SPF 50 £59.00 (brilliant daily moisturisers) and also Solar Defence Booster SPF 50 £42.00 (which you can add into your favourite moisturiser to give added defence against UV light).

Because I run outdoors every day, I wear a Dermalogica SPF 50 and then I add a Dermalogica SPF 50 Booster before I leave the house for added protection, it might seem excessive but UV light is the cause of a whopping 80% of premature ageing so I don't want to take any chances!

Boost your sun defences from the inside out!

Vitamin C & E are natures natural UV defence... Antioxidants such as vitamins C and E neutralise destructive free radicals to help protect the skin against damage from UV radiation, therefore preventing and even reversing sun damage. If you find it hard to get the Vitamins you need, then why not take a Nutri-Advance Supplement? We love the Women's Multi-Essential £28.75 for two months supply.

For the next two weeks (until Tuesday 27th March), we're offering 15% off Dynamic Skin Recovery SPF 50 and Pure Light SPF 50. So you can start your SPF 50 journey from today!

Call us on 01904 629121, or pop in and see us to pick up your product: The Bothy, Mount Vale Drive, York, YO24 1DN.

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